In today’s fast-paced world, all kinds of information are available at our fingertips. Digitalization serves as both a reward and a curse for humanity. After the global pandemic, communication methods, especially in the education sector, changed drastically. Nowadays, students are introduced to the internet at an early age, which is a concern for parents. The use of mobile phones has become an important aspect of parenting. The way we use the internet and the type of information we consume have a strong influence on our thinking, attitude, personality, and behavior. Therefore, maintaining a disciplined routine with screens is important. Students today are highly dependent on the internet and can hardly spend a minute without it. The purpose of the study was to understand the effect of the internet on attention, learning, and cognitive flexibility among students. Excessive use of Instagram and short videos such as Reels and Shorts is associated with problems in attention, as these platforms contribute to shorter attention spans and reduced ability to sustain focus. This affects time management and learning efficiency. Cognitive flexibility can develop in both positive and negative ways. The internet also has a significant impact on brain’s rewiring, also known as neuroplasticity, as our online habits continuously reshape neural pathways related to attention and emotion. Regular undisciplined internet use can alter brain functions, leading to reduced focus and impaired cognitive control. The study included 33 university students between the ages of 17 and 25. Standardized psychological scales were administered to measure the effect of the internet on attention, learning and cognitive flexibility. The study revealed a positive relationship between attention and learning, which is significant. As students’ attention levels increase, their learning performance also improves. Conversely, lower attention levels are associated with poorer learning outcomes. The study found a non-significant positive relationship between internet use and attention, and a negative but non- significant relationship between internet use and learning. These findings suggest that while internet use may influence students’ cognitive processes, the effects are not conclusive, indicating the need for further research.